I’m Sam Moegenburg. Ten years ago I was running Facebook pages for hometown shops; today I lead a hand-picked squad that makes social moments brands can’t buy off the rack.

How we got here:
My first gigs were running Instagram and Facebook for local businesses. A few years (and several creator houses) later, I’d logged thousands of on-set hours with influencers whose combined reach dwarfs prime-time TV. Ten years in, one truth sticks: audiences reward brands that dare to be memorable.

What we do:

• Prototype the next big format. From the world’s first multi-camera live sports stream that doubled as a real-time shopping event to creator-driven product drops that light up comment sections—we turn “what if” into “done.”

• Fuse talent with tech. Directors, strategists, data analysts, and a  2k-plus creator roster give us the parts; our job is fitting them together so the story dominates on every platform.

• Link hype to hard numbers. GMV, CTR, follower lift—whatever metric proves ROI, we optimize for it and report it in plain English.

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Why brands call us:
Because they’d rather set the trend than chase it. From scrappy start-ups to global icons, partners tap Impact when the goal reads: “Do something people haven’t seen—and make it pay off.”

Ready to swap safe for unforgettable?
Let’s build the moment everyone screenshots.

— Sam Moegenburg
Founder, Impact Studio